Classy car brand launches gym wear range inspired by its new electric SUV – The Sun
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The range is inspired by the brand’s new Junior Veloce
ALFA Romeo has shifted gears by launching a new range of gym wear.
The Italian car brand’s athleisure collection includes a skort, sports bra, compression t-shirt, and hoodie – adorned with the brand’s Biscione emblem, it will also feature accents of its iconic red colour.
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A limited run of the collection will be created so fans of the automotive brand will need to be quick off the line to get a piece. All the proceeds of the sale of the items will go to the homelessness charity, Crisis.
The collection also comprises a cropped bomber, trench coat, running shorts and leggings, with the trench coat and cropped bomber featuring a lining of the map of Milan; the Italian capital of fashion and the birthplace of Alfa Romeo in 1910.
Available from Alfa Romeo, the new range is inspired by the brand’s new Junior Veloce, taking inspiration from the materials in its interior, the shape of the car, the iconic ‘scudetto’ front grille, and its ‘Coda Tronca’ rear lights.
It comes after research by the brand found one in six adults (16 per cent) wear sportswear almost every day – with no intention of participating in any sport.
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Jules Tilstone, managing director of Alfa Romeo UK, said: “Performance and style are at the core of the DNA of Alfa Romeo.”
“Junior Veloce is the epitome of electrified performance and the athleisure collection created with AGRO Studio encapsulates that.
“You’ll look stylish at your workout or for brunch, and then with Junior Veloce, you’ll enjoy your drive home again afterwards.”
The poll of 2,000 adults found 16 per cent have more athletic clothing in their wardrobe than any other item, while 15 per cent spend the most on athleisure.
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Although, 14 per cent said they like to wear it because it makes them look sporty.
But 14 per cent have felt judged by others when wearing athletic clothing and not exercising.
The study, conducted via OnePoll.com, found 18 per cent admitted to wearing gym clothing on Christmas Day, and more than one in 20 (six per cent) have even put it on for a first date.
When buying athleisure, 82 per cent prioritise comfort – with just 24 per cent looking for something flattering.
It also emerged 91 per cent believe comfort is important in everyday clothing – which is reciprocated in what they look for in a car as 47 per cent said being comfortable is their motoring priority.
Although, 20 per cent believe style is the most important thing to them when searching for a motor – as 36 per cent felt it was an extension of their style.
Jules Tilstone said, “Sportswear is so versatile, it’s no wonder we love it, even when we’re not exercising.”
“Fashion and style are at the heart of Alfa Romeo, we were born out of the Italian capital of Fashion, Milan, in 1910.
“Junior and this collection really encapsulate everything we are – style and performance.”
George Oxby and Angus Cockram, co-founders of AGRO Studio, which designed the range, said, “Our process for the Alfa Romeo capsule focused on connecting AGRO’s craft-led approach with Alfa’s design heritage
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“We looked at the car’s lines, materials, and interior detailing, translating those into functional sportswear with a refined edge.
“The collection draws from Milan’s design culture but is made in London, combining precision and attitude in a way that reflects both brands – technical, modern, and built with the same attention to form and finish as the car itself.”
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