Perseus: Brit-based new EV brand will launch in 2027 with SUV – Car Magazine
► UK electric start-up announces launch in 2027
► Brand has ‘emerged from stealth mode’
► ‘Tech focused compact SUV’ is first model
Meet Perseus – the latest electric car brand to enter the market, confirming the launch of a ‘performance and technology-focused compact SUV’ in 2027. Yep, another player in the EV market – and another player developing an all-electric SUV.
Perseus is based in the UK, founded by Mohammed Yehya El Bakkali. The electric car brand has ‘emerged from stealth mode,’ setting up partnerships with OEMs and suppliers to get its vision off the ground.
It’s also hired a number of executives from JLR, Lotus, Bentley and Ineos. And, for reference, the name Perseus comes from Greek mythology. Perseus was a monster slayer and son of Zeus.
The new brand’s first new car will utilise an existing battery-electric platform from another car maker, Perseus confirms. ‘Perseus already has agreements in principle with a European OEM Group to licence a cutting-edge EV platform and a leading Italian styling house to meet all design and engineering standards,’ says founder El Bakkali. Options include Volkswagen Group’s MEB architecture, as well as Stellantis’ STLA platforms.
As well as the battery and drive tech, Perseus says it has also teamed up with ‘a world-leading Human Machine Interface (HMI), Artificial Intelligence technology and automotive software specialist’ to ensure the tech on the inside is cutting edge.
We’ll find out more about the new Perseus EV as the brand lays its roots.
Jake has been an automotive journalist since 2015, joining CAR as Staff Writer in 2017. With a decade of car news and reviews writing under his belt, he became CAR’s Deputy News Editor in 2020 and then News Editor in 2025. Jake’s day-to-day role includes co-ordinating CAR’s news content across its print, digital and social media channels. When he’s not out interviewing an executive, driving a new car for review or on a photoshoot for a CAR feature, he’s usually found geeking out on the latest video game, buying yet another pair of wildly-coloured trainers or figuring out where he can put another car-shaped Lego set in his already-full house.
By Jake Groves
CAR’s news editor; gamer, trainer freak and serial Lego-ist
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