Porsche’s US Sales Rose Thanks To Cars It’s About To Kill – Carscoops

January 16, 2026 admin

Despite slower Taycan and Cayenne sales, Porsche set a new US record in 2025, driven by Macan growth
Even as rising living costs continue to strain household budgets across the United States, that didn’t stop Porsche from setting a new U.S. sales record last year, though the margin was razor-thin, just a few dozen units above the previous mark.
Read: Porsche Lost 99% Of Its Profit As It Prepares To Kill Gas Macan
Porsche has confirmed that it sold 76,219 new vehicles in the U.S. last year, edging out the 76,167 vehicles it moved in 2024. While the growth was minimal, it came despite notable drops in sales for the 911, Cayenne, and Taycan.
Macan Still Leads the Pack
As in years past, the Macan held onto its title as Porsche’s best-selling model, with 27,139 units sold in 2025. That’s up from the 25,180 sold the previous year, though the compact SUV hit a snag in the final quarter. Sales slipped from 7,187 units in Q4 2024 to 5,977 in Q4 2025. Porsche didn’t clarify how many of those were combustion-powered versus electric.
This year could prove pivotal. Porsche is preparing to wind down production of the combustion Macan, although no firm cutoff date has been confirmed. Finance and IT Board Member Dr. Jochen Breckner recently commented that the gas model will phase out “more or less in the middle of 2026.” He added, “As I’ve said, customers will get their cars also throughout 2026 and some even in 2027.”
A successor is already in development, though it’s not expected to land before 2028.
Mixed Fortunes Across the Lineup
Trailing just behind, the Cayenne secured second place with 20,314 units sold, a dip from 22,432 in 2024. The 911 came in third, its numbers falling from 14,128 to 13,574.
Next up was the 718 line, including both the Cayman and Boxster. That series posted a healthy increase, growing from 5,698 to 6,399 units. The bump may reflect buyers keen to snag the outgoing internal combustion model before it bows out.
The Panamera found a bit of upward momentum, with full-year sales climbing from 3,982 to 4,651. The electric Taycan didn’t fare as well. Its total fell to 4,142 from 4,747 the year prior, and the fourth quarter was especially tough. Only 506 units were sold between October and December, compared to 1,353 in the same period a year earlier.
Certified Pre-Owned Momentum
New car sales weren’t the only area of growth for Porsche in 2025. The company’s Certified Pre-Owned program also saw a boost, with 48,092 vehicles sold, an 11 percent increase over the previous year.
“Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set a new record in a market that experienced profound change in 2025,” Porsche Cars North America president and chief executive Timo Resch said.
“We are grateful to every Porsche Center and everyone at PCNA for striving to exceed the expectations of our customers – an approach we will take with us into 2026, as we look forward to exciting new cars reaching U.S. roads for the first time.”
Here’s a quick breakdown of Porsche USA’s 2025 new vehicle sales, alongside Q4 figures: