Brazilians are buying more used cars in 2025. – CPG Click Petróleo e Gás
Automotive
The market for pre-owned and used vehicles is experiencing one of the most significant periods in its history in Brazil. In recent years, especially in 2025, the sector reached record levels, driven by… an economic scenario A challenging period, marked by high interest rates, tighter credit, and ever-increasing prices for new cars. Early in this movement, it became clear that Brazilian consumers were adopting a more strategic approach, carefully evaluating where to invest their money.
The information was released based on data from Fenauto (National Federation of Associations of Automotive Vehicle Dealers), which indicate that 2025 ended with approximately 18 millions of vehicles The number of pre-owned and used vehicles traded marks a new milestone for the national automotive sector. This figure is not only impressive, but also reveals a structural change in the purchasing behavior of Brazilians.
Furthermore, the market’s growth is not limited to sales volume alone. Above all, it reflects a transformation in how people view automobiles: no longer as a status symbol tied to being “brand new,” but as an asset that needs to make financial sense in the short, medium, and long term.
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Primeiro lugar em, the economic factor This remains the main driver of this trend. The price difference between a new car and an equivalent used car continues to be quite significant. Currently, a A used sedan from 2020 can cost between 40% and 60% less. than a brand-new model in the same category. This disparity directly influences the purchase decision.
Furthermore, consumers realize that by opting for a pre-owned vehicle, they can access more complete versions with more comfort, safety, and technology features, while paying less. In other words, instead of buying a basic new car, they take home a superior model that is better equipped and more financially sound.
“Consumers are much more rational. They compare, do the math, and realize that, often, they can get a better, more equipped model for less by opting for a used car,” he says. Miguel Henrique, CEO of Vaapty, a leading company in vehicle sales intermediation franchising in Brazil.
Another relevant point is that, despite the constant technological advances In the automotive industry, many features found in new cars were already available in models launched just a few years prior. Therefore, the technological gains of a brand-new car don’t always justify the higher investment.
Besides price, another decisive factor for the sector’s growth is the change in the behavior of those who buy and sell vehicles. In recent years, the used car market has undergone a strong process of professionalization, offering more security, transparency, and speed in negotiations.
With detailed technical assessments, clear vehicle history, and expert support, buying or selling a used car is no longer synonymous with risk. This advancement has significantly increased consumer confidence, speeding up buying and selling decisions.
“Brazilians have lost their fear. “In this market, when there’s a technical evaluation, a clear history of the car, and full professional support, confidence increases, and the buying and selling decision happens faster,” explains Miguel Henrique.
At the same time, intermediary platforms help reduce bureaucracy, prevent fraud, and ensure that both parties have a safer experience. As a result, the market has become more fluid, efficient, and attractive for both sellers and buyers.
Another element that supports the growth of used cars is… high vehicle turnoverEspecially in large cities, car owners have started changing cars more frequently, which fuels the supply of young, nearly new cars, generally with few years of use, low mileage, and up-to-date maintenance.
Consequently, buyers see these vehicles as an opportunity to access the latest technologies without bearing the high cost of a new car. This movement creates a positive cycle in the market.
“It’s a virtuous cycle: those who sell find liquidity, and those who buy find better and more affordable options,” emphasizes the CEO of Vaapty.
According to industry experts, this trend is expected to continue throughout the year. 2026Even in the face of potential economic fluctuations, as long as the scenario demands financial planning and smarter choices, the used car market will continue to be a major player in the Brazilian automotive industry.
“It’s not just an alternative to a new car, but a strategic decision for the Brazilian consumer,” concludes Miguel Henrique.
Would you choose a brand-new car or would you prefer a more complete used car for less money? What weighs more in your decision?
I work at Click Petróleo e Gás, bringing analysis and content related to geopolitics, curiosities, industry, technology, and artificial intelligence. Send a story suggestion to: jasgolfxp@gmail.com
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