BMW's New Car Launches in India – Luxury Market Expansion – Global Banking And Finance Awards®
Subscribe to our newsletter
Get the latest news and updates from our team.
Subscribe
Global Banking and Finance Review
Company
Global Banking & Finance Review® is a leading financial portal and online magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management.
Copyright © 2010-2026 GBAF Publications Ltd – All Rights Reserved. | Sitemap | Tags
Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
Published by Global Banking and Finance Review
Posted on January 8, 2026
Last updated: January 20, 2026
Take advantage of our newsletter subscription and stay informed on the go!
I WANT IN
BMW will launch 10 new cars in India, focusing on EVs and local sourcing to cut costs and expand luxury sales. EVs now make up 21% of BMW's sales in India.
By Aditi Shah
MUMBAI, Jan 8 (Reuters) – BMW will launch 10 new cars in India this year, including EVs and its popular MINI brand, while boosting local sourcing to lower costs as luxury car sales in the country remain stubbornly small, its India CEO told Reuters.
Still, the German carmaker sold a record 18,000 cars in India in 2025, growing 14% from a year ago, and closing the gap with rival and market leader Mercedes-Benz.
BMW expects to maintain the same growth momentum this year with 10 new launches and 17 product upgrades, Hardeep Brar said in an interview in Mumbai, adding that over one-third of these will be under the MINI brand.
LUXURY CARS MAKE UP JUST 1% OF TOTAL INDIA CAR SALES
India is a fast-growing luxury car market, but such premium models only make up 1% of total car sales of over 4 million, mainly because of high import tax which makes the pricing steep.
“The luxury market overall is not growing. If we just keep fighting within this 1% we’re not really expanding,” said Brar.
To address this, he plans to launch more models and cut manufacturing costs with locally sourced alternatives to imported parts.
BMW currently sources about 50% of parts locally – including seats, engines, axles and tyres – for cars assembled in India, and Brar is working on increasing this, though he didn’t elaborate.
Last year, BMW started locally assembly of its iX1 EV in India – its first such attempt for an electric model – which allowed it to price the car competitively against gasoline models and boosted clean car sales by 200%.
EVs MAKE UP A FIFTH OF BMW INDIA SALES
EVs now make up 21% of BMW’s India sales, up from about 8% in 2024, spurring the company to evaluate sourcing EV components like motors locally, potentially further lowering their cost. Brar said the discussions were at an early stage.
Still, to ensure that growth in EVs continues and luxury carmakers invest in expanding their clean car portfolio, the government must maintain the current tax rate of 5%, against 40% and above for gasoline cars, he said.
“Overall EV penetration in India is about 4% but for luxury it is 10%. Hence we need this long term strategy from the government, wherein the lower tax is maintained for a certain period of time till EVs can sustain on their own,” said Brar.
(Reporting by Aditi Shah; Editing by Bernadette Baum)
Local sourcing refers to the practice of obtaining goods and services from local suppliers rather than importing them. This strategy can help reduce costs and support local economies.
Electric vehicles (EVs) are cars that are powered by electricity instead of traditional gasoline or diesel. They are considered more environmentally friendly due to lower emissions.
A luxury car is a high-end vehicle that offers superior comfort, performance, and features compared to standard vehicles. They often come with premium materials and advanced technology.
Market share is the percentage of an industry's sales that a particular company controls. It indicates a company's competitiveness and market position within its industry.
Explore more articles in the Finance category
