Decoding OMODA&JAECOO: The Fastest-Growing New Automotive Force in 2025 General, news for Ireland, Blog, – Businessworld.ie
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Written by Contributor, on 16th Jan 2026. Posted in General
In 2025, OMODA&JAECOO surged across the globe with a sharp and advancing posture. Not only did they continue the legend of being the "fastest-growing globally," but they also achieved a comprehensive leap from rapid expansion to high-quality localization in terms of sales scale, brand influence, and technological products, becoming a dazzling new benchmark in the process of automotive globalization.
1. Global Surge: Expanding Across 64 Markets with Over 800,000 Sales, Growth Momentum Showcasing Dark Horse Speed
As one of the fastest-growing automotive brands globally in 2024, OMODA&JAECOO continued its rapid growth trajectory in 2025, unleashing a wave of global expansion across 64 markets. Global sales soared to over 800,000 vehicles, solidifying the position as the core growth brand under the overseas strategy of its parent company, Chery Group has now maintained its position as the top exporter of Chinese passenger vehicle brands for 23 consecutive years, steadily ranking among the Fortune Global 500 with the fastest ascent among global automakers.
In terms of market performance, OMODA&JAECOO achieved widespread success across multiple regional markets, establishing a balanced growth pattern. Europe emerged as the core growth engine, with cumulative sales exceeding 200,000 vehicles. The UK market performed particularly well, surpassing 10,000 monthly sales and becoming the fastest automotive brand to achieve this milestone locally. Markets such as Spain, Poland, and Italy also saw significant sales growth. By tailoring product configurations to local needs and engaging in cross-border collaborations, user recognition continued to rise, collectively solidifying Europe's core position.
The Southeast Asian market saw sustained efforts, with Thailand as the core stronghold. In November, the brand achieved dual victories in pure electric vehicle sales and registrations with 2,498 units, securing first place in both categories and marking a significant breakthrough in the pure electric market. Meanwhile, the Indonesian market also performed impressively, with the core model J5 EV receiving over 10,000 orders in its first month of launch. These two markets advanced hand in hand, driving the brand's steady penetration in Southeast Asia.
The Latin American market achieved rapid breakthroughs, with Brazil recording monthly sales exceeding 1,600 units, a 45% year-on-year increase. The J7 SHS was awarded "2025 Carro Hibrido Intermediano" locally, while in Chile, both the OMODA O5 and JAECOO J5 won the Autocosmos "Most Recommended Vehicle of the Year" award, making them popular choices in their respective segments. All regions collectively propelled the brand's global sales to new heights.
In terms of overall performance, the global sales of the brand surged throughout the year, reaching new highs and firmly securing its place among the "fastest-growing automotive brands globally." This leapfrog growth is largely attributed to the brand's differentiated positioning, deep commitment to new energy technology, and the precise strategy of "global brand + local operations". This approach enabled OMODA & JAECOO to rapidly expand in global markets while deeply rooting themselves in regional markets, allowing their growth momentum to consistently lead the industry.
II. Dual Leap in Brand Power: Synergistic Enhancement of Awareness and Reputation
In 2025, OMODA&JAECOO achieved comprehensive advancement in brand power, solidifying their reputation through authoritative recognition and boosting awareness through youth co-creation, forming a dual growth force of recognition and resonance.
In terms of brand reputation, compared to last year, the brand added 25 global authoritative awards throughout the year, covering multiple core markets such as Europe, Southeast Asia, and Latin America. These awards spanned all dimensions, including products, brand, technology, range, and five-star safety, providing comprehensive support for their reputation.
In the product domain, multiple models gained recognition from professional media and institutions across different global markets, showcasing benchmark strength and adaptability in various segments such as electric vehicles, hybrid vehicles, luxury SUVs, and design. For example, the J5 EV was awarded "Thailand EV of the Year," while the J7 received authoritative certifications such as "2025 Best Luxury Mid-Size SUV" in Saudi Arabia, "Car of the Year" in the UK, and "Best SUV PHEV" in Brazil. The OMODA 5 was recognized as the "Most Recommended Vehicle of 2025" in Chile.
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