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Global consumers driven back to ICE vehicles as EV enthusiasm cools: EY research | EY – Global – EY

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Global car buyers are putting the brakes on adoption of electric vehicles, with many shifting back to internal combustion engines (ICEs) and reassessing electric vehicle ownership, according to the new EY Mobility Consumer Index (MCI), a global survey examining sentiment and buying intent across major automotive markets.
Constantin M. Gall, EY Global Aerospace, Defense and Mobility Leader, says:

“Consumers are weighing the realities of policy shifts, cost pressures and uneven charging infrastructure. The long-term trend appears to be a shift away from a purely electric (‘E-only’) approach toward a more diversified future for vehicle powertrains, with different vehicle technologies serving different customer needs.
We are also seeing a more pragmatic, less ideological policy discussion. Policymakers are returning to a fact-based approach, allowing the market to do what it does best: identify the right solutions for different customers.”
The report arrives ahead of CES 2026, where EY leaders will speak on the Electric Vehicle to Grid Ecosystem and the innovations needed to build confidence in electrification.
The 2025 MCI shows a clear change in consumer intentions:
Regionally, the percentage of consumers who say they want to buy an ICE vehicle rose by 12 points in the Americas, 11 points in Europe and 10 points in APAC, while BEV intent fell across all major markets. Policy shifts, including the removal of US EV tax credits and evolving emissions targets, are shaping these trends. At the same time, major automakers are renewing focus on ICE and hybrid portfolios and moderating EV programs in response to changing consumer demand.
Range anxiety continues to be one of the top barriers for consumers choosing ICE over EVs:
Existing BEV owners remain concerned about range (32%), while first-time buyers focus on battery replacement costs (37%). Charging frustrations persist, with consumers most concerned about locating chargers (39%), long wait times (37%) and high charging costs (32%).
One in three (33%) potential BEV buyers say they would participate in vehicle-to-grid services by feeding electricity back to the grid when needed, underscoring interest in solutions that enhance EV economics and reliability.
Consumers are increasingly considering connected technologies in their vehicle choices, but their priorities remain clearly defined. Safety, security, navigation and maintenance-related services top willingness-to-use and willingness-to-pay lists, ahead of comfort, entertainment and higher levels of autonomy. Nearly four in ten (39%) respondents identify the high cost of connected services as a key barrier, and six in ten (60%) say they are comfortable with lower levels of automation in their personal vehicles.
Comfort with advanced autonomous capabilities remains limited. Only (26%) of consumers feel comfortable with Level 3 or above, while accident risk (60%), technology failure (51%) and loss of control (50%) remain the top concerns.
Gall says:
“With the emergence of software-defined vehicle platforms, connected features and advanced driver assistance systems (ADAS) will increasingly shape consumer decisions. Comfort with higher levels of autonomy remains limited, but these technologies offer original equipment manufacturers significant opportunities to enhance safety and deliver more personalized vehicle experiences.”
Despite rising digital activity, dealerships continue to play a decisive role in vehicle purchases. Four in ten buyers (41%) prefer to complete their purchase in person, down from 61% in 2024 but still the leading channel. ICE buyers (32%) remain slightly more inclined toward online channels than EV buyers (28%). EV buyers in particular continue to favor in-person engagement due to the need for guidance on charging, battery life and new technology features.
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