The best-selling car of 2025 could surprise in 2026 with a brand-new 1.6 turbo flex version and a promise of above-average performance – CPG Click Petróleo e Gás
Automotive
The Hyundai Creta ended 2025 as the most registered vehicle in Brazilian retail with 58.560 units registered in this category., according to consolidated data from the sector.
The performance kept the SUV in the lead in sales to end consumers for the third consecutive year, in a market that showed growth and, at the same time, significant changes in purchasing profiles throughout the year.
However, Crete’s leadership varies depending on the criteria used.
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When total sales are considered, which include retail and direct business transactions, the Volkswagen Polo leads the overall ranking for 2025..
The difference between the data collection methods helps explain why automotive market surveys present different results regarding which model was, in fact, the best-selling in the country.
Throughout 2025, direct sales surpassed retail sales in Brazil.
This modality accounted for 48,6% of the 2.549.462 cars and light commercial vehicles registered in the year., while the remainder corresponded to purchases made mainly by individuals.
The movement is being monitored by manufacturers and dealerships because it influences commercial policies, discounts, and launch strategies.
In the ranking by automakers, the Fiat led the Brazilian market, with a 14,61% share., followed by Volkswagen, with 14,26%, and Chevrolet, with 10,20%.
A Hyundai held an 8,56% market share., while the BYD achieved 8,19% and surpassed Toyota., which recorded 8,13%, according to industry data.
The result reinforces the growing presence of brands with electrified portfolios in the country and the intensification of competition between traditional manufacturers and new entrants.
Another relevant piece of data from 2025 was the predominance of SUVs in retail sales.
Among the 20 best-selling models to the end consumer., 14 belonged to that segmentThis confirms the public’s preference for SUVs and crossovers in recent years.
Crete concentrated nearly 77% of its registrations are in retail. with 58.560 units destined for the end consumer..
In total, adding direct sales and retail sales, the model achieved 76.156 units registered in 2025, according to the same database.
This difference in composition explains the market’s perception of the SUV’s performance.
While some models show higher total volume driven by contracts with rental companies and fleet operators, others stand out due to demand from individual buyers.
In institutional statements, Hyundai has highlighted the importance of retail sales to the brand’s strategy in the country.
According to Oscar Castro, Executive Director of Sales at Hyundai Motor Brazil, “the leadership among individual consumers reflects the choice of those who purchase the vehicle for everyday use.”
Following the retail ranking, the Honda HR-V registered 48.420 units sold. to the end consumer in 2025.
O The Volkswagen Polo came in second, with 46.562 units., while the Chevrolet onix totaled 42.839 in the same format.
The numbers indicate that compact hatchbacks remain relevant in the Brazilian market, despite the consistent expansion of SUVs.
The current generation of the Creta was launched in Brazil in October 2024.
Since then, the model has been offered in five versions.
The entry and intermediate settings utilize 1.0 turbo GDI flex engine, with 120 hp.
The top-of-the-line version features… 1.6 turbo GDI engine, with 193 hp, fueled exclusively by gasoline, according to information released by Hyundai.
In this context, publications Specialists in the automotive sector began reporting that The possibility of the Creta gaining a version equipped with a 1.6 turbo flex engine in 2026..
According to these findings, the proposal would be to expand the options in the more complete versions, such as Ultimate and N Line, serving consumers who seek higher performance combined with supply flexibility.
To date, Hyundai has not officially confirmed the adoption of this engine.It has not released any technical specifications or a detailed timeline.
Therefore, the eventual arrival of the 1.6 turbo flex engine is treated by the market as a possibility under analysis, and not as an announced launch.
The 2025 scenario also highlighted the greater diversity of models and technologies in the sales ranking.
A BYD launched the SongBy combining the Pro and Plus versions, it came closer to SUVs from traditional brands in the retail market.
Furthermore, the Dolphin Mini was the only 100% electric model among the 20 best-selling cars to the end consumer., indicating a gradual advancement of this type of propulsion in the Brazilian market.
Meanwhile, traditional manufacturers continue to adjust their strategies to balance sales to end consumers and large volumes destined for businesses.
Industry analysts point out that this dynamic is likely to influence decisions regarding engine types, versions, and pricing in the coming years.
With Crete leads the retail market. and expectation of expanding the range of enginesThe compact SUV segment remains competitive.
If the new version materializes, the move could directly impact competition with similar models in the same price range, both in terms of performance and price.
Copywriter and content analyst. She has been writing for the website Click Petróleo e Gás (CPG) since 2024 and specializes in creating texts on diverse topics such as the economy, jobs and the military.
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